FACEBOOK PAGES HAVE TWO NEW SECTIONS. MOST OWNERS WILL LEAVE THEM EMPTY.
Shareable TL;DR reported on October 15, 2026 that Facebook added Credentials and Specialties and Services sections under the About tab on Pages, so admins can highlight qualifications, expertise and services. That is free space to answer the two questions every new customer has: can you do the job, and do you do the job I need?
AT A GLANCE
By Conqueror Capital · Published
The short answer: Fill in Credentials with licences, certifications and training you can prove, and Specialties and Services with the work you want more of, in the words customers use. Then use the same wording on your website and Google Business Profile, so every place a customer checks tells the same story.
WHAT CHANGED ON FACEBOOK PAGES
According to Shareable TL;DR, Facebook has added two sections under the About tab on Pages: Credentials, and Specialties and Services. They let Page admins highlight their qualifications, expertise and services.1 New Facebook features often reach Pages in stages, so you may not see them on your Page yet. Check the About tab in edit mode.
WHAT TO PUT IN CREDENTIALS
- Licences your trade or profession requires, with the issuing body.
- Certifications and training from manufacturers, associations or schools.
- Memberships in trade bodies, if they are current.
List only what is real, current and in the business's name. If a customer or a regulator asks for proof, you should be able to show it the same day. An expired licence or a certification held by someone who left is worse than an empty box. If you are not sure whether a claim is allowed in your industry, check with your licensing body before posting it.
WHAT TO PUT IN SPECIALTIES AND SERVICES
Lead with the jobs you most want, not every job you have ever done. Use the words customers use. People search for "water heater replacement", not "hydronic solutions".
Keep each service short and specific. If you serve certain towns or only work with certain customers, such as homes or businesses, say so. A clear list helps the right customers contact you and saves time with the wrong ones.
MAKE FACEBOOK, GOOGLE AND YOUR WEBSITE AGREE
Customers check more than one place before they call. If your Facebook Page lists services your website never mentions, or your Google Business Profile names a licence your site doesn't, people notice.
- Write one master list of services and credentials.
- Use the same wording on your website service pages, your Google Business Profile and your Facebook Page.
- Review the list every quarter, and the day anything changes.
Our business listings guide explains why matching details across sites matters.
FOR MULTI-LOCATION AND LARGER BUSINESSES
Businesses with many locations often have a Page per location, managed by different people. Without a standard, one Page lists ten services and another lists none.
- Set a standard list of services and company-wide credentials, with room for location-specific ones.
- Check location licences separately. Some licences belong to one site or one person, not the whole company.
- Route claims through review in regulated industries such as health, finance or legal services, so nothing goes live that compliance has not approved.
See how we work with mid-size and enterprise teams.
FAQ
What are the new sections on Facebook Pages?
Facebook has added Credentials and Specialties and Services sections under the About tab on Pages, letting admins highlight qualifications, expertise and services.
What should I put in the Credentials section?
Licences, certifications, training and memberships that are current, held in the business's name and that you can prove on request.
What should I put in Specialties and Services?
The services you most want to sell, in the words customers use, plus any limits such as the areas or types of customers you serve.
Why should my website match my Facebook Page?
Customers check several places before they call. Matching services and credentials across your website, Google Business Profile and Facebook builds trust and avoids confusion.
I can't see the new sections. Why?
Facebook often rolls out features in stages. Check the About tab in edit mode from time to time; the sections may reach your Page later.
SOURCES
- Shareable TL;DR, October 15: The latest social media news (October 15, 2026).
Platforms change often. Check the sources for the current version before acting.
KEEP READING
BOOK A STRATEGY CALL
Want your Facebook Page, Google profile and website telling the same story? Book a 15-minute call and we will check all three with you.