Resources: 150 answers on websites, local SEO and ads
Plain answers to the questions local business owners ask most about getting found online. Search below or browse by topic.
Browse by topic
- Pricing and plansWhat the plans cost, what is included and how billing works.16 questions
- WebsitesBuilding, owning and running a small business website.26 questions
- Google Maps and Business ProfileGetting found on Google Maps and keeping your profile healthy.11 questions
- Local SEOHow local search works and what actually moves it.21 questions
- AI searchChatGPT, AI Overviews and other AI answers, in plain English.14 questions
- Google and Meta adsPaid ads for local businesses: costs, setup and tracking.16 questions
- Reviews and reputationGetting honest reviews and handling the bad ones.7 questions
- Social media, email and textingPosting, email and SMS for a local business.13 questions
- Working with usWho we are, how we work and what we need from you.18 questions
- Rules and complianceAccessibility, messaging and contract basics. General information, not legal advice.8 questions
More reading
Every question
Pricing and plans
- Money is tight right now. Does it make sense to start small?
- Is it worth paying $297 a month for a website if I'm just starting out?
- How much does a small business website cost per month with Conqueror Capital?
- What is the cheapest way to get a professional website for my business?
- Is $1,500 a fair price for a one-time website build?
- How much do agencies charge for local SEO each month?
- How much should a small business spend on marketing each month?
- How much does AI automation, like an AI receptionist, cost?
- Is it cheaper to hire a freelancer than an agency?
- What does it cost to keep a website running each year?
- What is the difference between the Launch, Growth and Dominate plans?
- How do Canadian businesses pay for the plan?
- Do you work with businesses outside the US and Canada?
- How do I cancel my plan?
- Do you offer a free plan or quote before I pay anything?
- How does payment work when I sign up?
Websites
- Do I really need a website if I already get work from referrals?
- Will a new website bring me customers on its own?
- Do I own the website you build for me?
- Do I need a full website or just a landing page?
- What is the downside of building my own site on Wix or Squarespace?
- How do I build a website for my restaurant?
- What should a contractor website have on it?
- Is web design still worth paying for when AI can build sites?
- Can I buy a domain without hosting?
- How can I check who owns my domain name?
- What does 'client transfer prohibited' mean on my domain?
- Why do people leave website builders like Wix?
- What makes a website mobile friendly?
- How do I set up online booking for my business?
- Which is better, a web designer or a web developer?
- How much does website hosting cost for a small business?
- How much does a one-page website cost?
- What is the difference between a domain, hosting and a website?
- Should I pick a .com, .ca or another domain ending?
- How can I get a business email address cheaply?
- What is another name for a landing page?
- What is a local guide site, and why is it in the Launch plan?
- Should I show prices on my website?
- What should a retail store website include?
- What should a med spa website include?
- How can a grocery store use its website?
Google Maps and Business Profile
- How do I get my business to show up on Google Maps?
- Is it free to put my business on Google Maps?
- Why is my business not showing on Google Maps?
- Why is my Google Business Profile only visible to me?
- How do I rank in the Google map pack without paying for ads?
- How do I check my Google Maps ranking for free?
- Can I make my Google Business Profile myself, or should I hire someone?
- Should I list my business on Bing Places?
- Can I stop Google Maps from showing my home address?
- Why does Google say there is suspicious activity on my account?
- Does Apple Maps matter for a local business?
Local SEO
- Is local SEO worth it for a small business?
- Is SEO still worth it now that AI answers questions?
- How do I get my business on the first page of Google for free?
- What are the main types of SEO?
- Can ChatGPT do an SEO audit of my website?
- What is negative SEO, and should I worry about it?
- What does SEO mean for a construction or trades business?
- How do I add SEO to my Google Business Profile?
- What does an 'SEO score' from an online tool really tell me?
- How do I pick a good local SEO agency?
- Where can I list my business in Canadian directories?
- How do I track where my customers come from?
- Which search engines matter besides Google?
- How do I find the right keywords for my business for free?
- Is Google Trends useful for a local business?
- What is local SEO in plain English?
- How do plumbers and electricians get more customers online?
- How can an HVAC company grow online?
- Where do contractors find new jobs online?
- What is the best way to market a restaurant locally?
- Do I need a blog for local SEO?
AI search
- How do I get ChatGPT to recommend my business?
- Can I pay ChatGPT to recommend my business?
- What is AEO?
- What is the difference between AEO, GEO and SEO?
- Is AEO a real thing or just a buzzword?
- How do I optimize my content for AI search?
- Can I use ChatGPT to market my business?
- Will AI replace web designers and marketing agencies?
- What is an AI receptionist?
- Are free AI answering services good enough for a small business?
- What is a virtual answering service?
- Should my business use ChatGPT for Business tools?
- Does Google AI Overviews show local businesses?
- Should I block AI crawlers from my website?
Google and Meta ads
- Are Google Ads worth it for a small local business?
- What does LSA stand for in Google Ads?
- Can I run Google Ads on my own?
- Why did Google Ads charge me more than I expected?
- How much does it cost to advertise locally on Instagram?
- What is geofencing advertising?
- What is call tracking, and do I need it?
- What is Google Analytics used for?
- How do I set up Google Analytics 4 on my website?
- What is the main purpose of Google Search Console?
- What are Google Ads promotional credits?
- How do I contact Google Ads support?
- What is Google Tag Manager, and do I need it?
- Is Google Optimize still available for testing my website?
- Is paying for leads from lead sites worth it for contractors?
- What is remarketing, and should a local business use it?
Reviews and reputation
- Do you write or post reviews for clients?
- Can I buy Google reviews?
- How can I get more Google reviews?
- Do reviews on other sites like Yelp or Facebook matter?
- When is the best time to ask a customer for a review?
- Should I reply to positive reviews too?
- What does the FTC rule on fake reviews mean for my business?
Social media, email and texting
- Is TikTok worth it for a local business?
- Which social media platform is best for a small business?
- How often should a small business post on social media?
- Should I use a Facebook business page or my personal profile?
- How do I connect my Instagram business account to Facebook?
- Is email marketing still worth it for small businesses?
- Is SMS marketing legal in the US and Canada?
- Is it legal to send marketing emails to customers?
- What should a local business post on social media?
- Is a Facebook business page free?
- How do I create a Facebook page for my business?
- How can I do email marketing for free?
- What should I put in a monthly email to customers?
Working with us
- I paid an agency before and never got a working site. Why would this be different?
- Why should I pay monthly instead of once?
- I could make a website myself. Why hire you?
- I'm busy on jobs all day. How much of my time does this take?
- I don't need more marketing; I don't miss calls. Is there still a point?
- I need to think about it or check with my partner. What should I look at?
- Do I keep my logo and photos if I work with you?
- Do I have to buy extras I didn't ask for?
- Can I talk to a real person by phone instead of video?
- Can you work with a brand-new business that has no customers yet?
- Do I need to be good with technology to work with you?
- What is a digital marketing agency, and what does one actually do?
- Can you automate tasks like missed-call text-back or booking reminders?
- What happens after I sign up?
- Do you work with my type of business?
- Can you help with more than one business or location?
- Can you help me find more customers beyond Google?
- Can I see examples of websites you have built?
Rules and compliance
- Is an email agreement legally binding?
- What should a marketing agency contract include?
- What are the requirements for business text messaging?
- Is it legal to record customer phone calls?
- What is CASL, and does it affect my business?
- Is the ADA the same as WCAG?
- Do I need a privacy policy on my website?
- Can I say I'm the 'best' or 'number one' in my ads?
Last updated 2026-10-11. General information about marketing, not legal or financial advice.