Websites: 26 questions
Building, owning and running a small business website.
Do I really need a website if I already get work from referrals?
Referrals still check you online before they call. A website gives them your services, area, hours and a clear way to call or book, on a page you control. Social profiles and directories can change rules or disappear. If referrals keep you busy, a simple site mainly protects that word of mouth by making you easy to verify.
Related: 48-hour websites
Will a new website bring me customers on its own?
Not by itself. A website turns interest into calls and bookings, but people still have to find it, usually through Google search, Google Maps, ads or social. That is why our Launch plan pairs the site with Google Maps setup and a local guide site. Results depend on your market and competition, and nobody can promise a number of customers.
Related: How people find you
Do I own the website you build for me?
Your logo, photos and content stay yours, and your domain should be in your business's name. The exact point at which rights to the built site transfer, and what happens on cancellation, is set out in our Terms of Service. Read it before you sign, and ask us on the call if any part is unclear.
Related: Read the terms
Do I need a full website or just a landing page?
A landing page is a single page built for one action, like booking a quote. It works for an ad campaign. A business website covers all your services, your area and your story, which gives Google more to understand and customers more reasons to trust you. Many businesses use both: the site as the base and landing pages for ads.
Related: What a small business site needs
What is the downside of building my own site on Wix or Squarespace?
Builders are fine tools, but the work stays with you: writing, design, mobile checks, speed, Google setup and updates. Many owners start a site and never finish it. Some builders also add paid apps over time. If you have the time and like doing it, a builder can work. If you would rather run your business, have someone build and maintain it.
Related: Have it built for you
How do I build a website for my restaurant?
A restaurant site needs your menu as real text (not only a photo or PDF), hours, address, phone, a link to order or reserve if you use those tools, and good photos. It must work well on a phone, since most diners look you up on the go. We build restaurant sites in about 48 hours once we have the menu and basics.
Related: Restaurant websites
What should a contractor website have on it?
The services you do and the towns you serve, a phone number that is easy to tap, photos of real work, your license details where required, reviews, and a short form to request a quote. Keep it fast on a phone because most homeowners search on one. Avoid stock photos that look nothing like your jobs.
Related: Websites for home services
Is web design still worth paying for when AI can build sites?
AI tools can produce a page quickly, but a site that brings calls still needs accurate content about your business, clear calls to action, local details, speed checks and someone to keep it updated. The AI draft is the easy part. Paying for web design is really paying for the result and the upkeep, not just the layout.
Related: 48-hour websites
Can I buy a domain without hosting?
Yes. A domain is just your address on the web and can be registered on its own and pointed at hosting later. The key is that it should be registered in your business's name, with logins you hold, so you never lose it if you change providers. With our plan, hosting is included.
Related: Who owns your domain
How can I check who owns my domain name?
Look up your domain in a public WHOIS or registration lookup tool. Many records are hidden behind privacy services, so you may only see the registrar. The surest check is to log in to the registrar account yourself and confirm the registrant is your business. If someone else holds the login, ask them to transfer it to you.
Related: Domain ownership guide
What does 'client transfer prohibited' mean on my domain?
It is a standard lock set by the registrar that stops the domain being moved to another registrar without permission. It is a security feature, not a sign of a problem. If you want to move the domain, the account owner can remove the lock in the registrar dashboard and request a transfer code.
Related: Domain basics
Why do people leave website builders like Wix?
Common reasons owners give are rising costs from add-ons, limits on design or speed, and the time it takes to keep the site current. Others simply want someone else to handle it. Moving is usually possible: your domain can be pointed to a new site, and your content can be rebuilt. Check your builder's terms on domain transfers first.
Related: Switch to a done-for-you site
What makes a website mobile friendly?
Text you can read without zooming, buttons large enough to tap, no sideways scrolling, a phone number that dials on tap, fast loading on a cellular connection and menus that work with a thumb. Test your own site on your phone in a few common tasks: find your hours, call you, request a quote.
Related: Speed and mobile guide
How do I set up online booking for my business?
Pick a booking tool that fits how you work (appointments, classes, tables or quotes), set your hours and services in it, then add a clear Book button to your website and Google Business Profile. Keep the booking link the same everywhere. If you want bookings counted as leads, the tool needs to support tracking.
Related: Track bookings and calls
Which is better, a web designer or a web developer?
A designer focuses on how the site looks and reads; a developer focuses on how it is built and works. For most small businesses you need both skills in one place, plus someone who understands local search. Ask who will write the content, who handles hosting and who you call when something breaks.
Related: Who builds your site
How much does website hosting cost for a small business?
Basic hosting ranges from a few dollars a month to much more for managed services. Cheap hosting often leaves updates, security and backups to you. On our plans hosting is included in the monthly price, so there is no separate hosting bill from us.
Related: What a site really costs
How much does a one-page website cost?
A one-page site can be cheap to build, but the cost of a website is mostly what happens after launch: hosting, edits, security and staying visible on Google. One page also gives search engines little to work with if you offer several services. Our plan builds the pages you actually need for $297 a month (USD).
Related: Website cost guide
What is the difference between a domain, hosting and a website?
The domain is your address, like yourbusiness.com. Hosting is the computer that stores the site and serves it to visitors. The website is the pages themselves. You can buy them from different companies, but the domain should always be registered to your business so you keep control.
Related: Domain ownership
Should I pick a .com, .ca or another domain ending?
Choose the ending your customers trust and remember. In the US that is usually .com; in Canada, .ca signals a Canadian business and .com works too. Unusual endings can look less familiar. If possible, register the main versions of your name so nobody else can use them.
Related: Domain basics
How can I get a business email address cheaply?
Once you own a domain, you can set up email at that domain through an email provider, often for a small monthly fee per mailbox. An address like you@yourbusiness.com looks more trustworthy than a free webmail address. Be careful: changing a website should never break your email settings, so note them before any move.
Related: Website and email questions
What is another name for a landing page?
You will also hear lead page, squeeze page, sales page or destination page. They all mean a single page built around one action, such as calling, booking or claiming an offer. They suit ads, while a full website covers everything about your business.
Related: Website checklist
What is a local guide site, and why is it in the Launch plan?
It is a second, separate site of helpful local content, such as guides about your area or your type of service, that points visitors back to your main site. It gives people a useful reason to find you before they are ready to buy. It is included in the Launch plan alongside your main website.
Related: See an example guide site
Should I show prices on my website?
Where you can, showing prices or price ranges helps customers decide and filters out poor fits. If every job is different, explain what affects the price and offer a quick quote. Avoid prices that are out of date, which annoy customers more than no prices at all.
Related: Plan your site content
What should a retail store website include?
Your hours, address, parking or transit details, what you stock, current offers, photos of the store, a phone number and a link to directions. If you sell online, make the shop easy to reach. Keep hours identical to your Google profile.
Related: Retail websites
What should a med spa website include?
A clear list of services, your providers and their credentials, booking, pricing or price guidance, location and hours, and policies. Health and treatment claims need care: describe what a service is without promising outcomes, and get the owner's confirmation on anything clinical.
Related: Med spa websites
How can a grocery store use its website?
Show hours, location, departments, specialty and international items, weekly specials, which payments you accept (such as EBT, if authorized), and how to order or call ahead. Shoppers often check whether you carry something before visiting, so clear product categories help.
Related: Grocery store websites
All topics
- Resources
- Pricing and plans
- Google Maps and Business Profile
- Local SEO
- AI search
- Google and Meta ads
- Reviews and reputation
- Social media, email and texting
- Working with us
- Rules and compliance
Last updated 2026-10-11. General information about marketing, not legal or financial advice.