WEBSITE QUESTIONS.
Everything owners ask before and after a website build, answered plainly. Each links to the page with the full detail.
JUMP TO
THE 24 TO 48 HOUR BUILD
What happens on the website kickoff call?
Fifteen minutes on what you sell, who buys it and what you want people to do on the site: call, book, order or visit. That is the whole brief. From there we write the copy and build a mobile-first site, and you send a logo and photos if you have them. The people on that call are the people who build the site and stay your point of contact afterward. Details on websites.
Is 24 to 48 hours a promise or an estimate?
An estimate. Most sites are designed, built and live within 24 to 48 hours of kickoff, but our Terms of Service say published timelines assume you supply the content, access and approvals promptly. Delay caused by you, your vendors or a third-party platform extends the timeline accordingly. If a domain transfer, a slow reply or a platform holdup gets in the way, the clock stretches with it.
What usually slows a build down?
Waiting on the basics. The clock starts once we have what the site needs from you, so a missing menu, hours, service list or logo is the most common cause of a slow launch. Access to a domain someone else controls is another. Everything on our side moves in parallel; the delays that happen are almost always a reply we are waiting for. Bring what you have to the kickoff and the 48 hours holds.
What does a restaurant need to send before its site can go live?
Your menu, your hours and the basics from the kickoff call, plus a logo and photos if you have them. We write and build from there, and link the site to the ordering and reservation tools you already use. Most restaurant sites are live within 24 to 48 hours of having those. See restaurants.
What does a contractor need to send for a 48-hour site?
Your services, the towns you cover, your license details if your trade requires them, and photos of your own work if you have them. The clock starts once we have those basics. The site gets a page for each main service and the area you serve, with click-to-call on every page. See home services.
What does a med spa need ready before kickoff?
Your treatment list, hours and the booking link you already use, plus a logo and photos. Most med spa sites are live within 24 to 48 hours of having those. Treatment descriptions are written plainly, avoid promising outcomes, and you approve the copy before it goes live. See med spas.
Does the 48-hour timeline apply to a business with several locations?
No. The 24 to 48 hours is for a single site. A multi-location build takes longer, and we give you the schedule on the call. Most larger clients start with a pilot of one or two locations, then we roll out the rest in batches rather than all at once. See mid-size and enterprise.
Can I see the site before it goes live?
You review the copy before and after it goes live, and you have a direct line to the people building it while the work is happening. Our Terms of Service ask you to review and approve deliverables within a reasonable time, because a quick yes or no from you is what keeps the 48 hours on track.
Is the website the first thing you do if I buy a bigger plan?
Yes. Foundations come first: the site and your Google Business Profile, claimed and set up in your name. Every later channel, whether local SEO, ads or social, needs somewhere to send people. Launch, Growth and Dominate all include the 24 to 48 hour website. See client acquisition for how the pieces connect.
Can I get the website without buying any other service?
Yes. The website is its own service. The Launch plan is for a shop that still has no website, and you can add local SEO, ads or card processing later or not at all. Plans and pricing are covered on the strategy call. See websites.
WHAT IS INCLUDED
What exactly do I get with the website?
A site designed, built and live in 24 to 48 hours, mobile-first and fast, made to turn visitors into customers; your Google Business Profile claimed and set up in your name; and a direct line to the people who built it. Shops, restaurants, retail stores, med spas and service businesses all use the same process. What is included each month beyond that is set out in the plan you pick. See websites.
Why is a Google Business Profile part of the website package?
Because the profile is what most nearby customers see first on Maps and in Search, and it should link to a working page with matching name, address and phone. We claim and set it up in your name, following Google's guidelines, and you keep owner access. Only businesses that meet customers in person are eligible, so we check that first. See Business Profile setup.
How many pages does the site have?
It depends on the business, and we scope it on the call. A contractor site gets a page for each main service and the area served. A restaurant site centers on the menu, hours and ordering links. What matters is one clear page per service that says what you do and where, rather than a page count. Our website checklist covers what every site should get right.
Do you build online ordering or a reservation system into the site?
No. We link the site to the ordering and reservation tools you already use, with clear buttons so a visit turns into an order or a table in one tap. Replacing those systems is not part of the build. If you do not have one yet, we talk through it on the call. See restaurants.
Can customers buy from the site if I run a retail store?
Yes, through the online checkout or store tool you already use. We link your site to it so customers can buy online or come in, and we put hours, address, directions and a tap-to-call number up front. What fits your shop is scoped on a strategy call. See retail.
Can the site say which payment types I accept?
Yes. A grocery site, for example, carries a clear note on the payment types you accept, EBT included once you are authorized by the USDA. We do not authorize retailers for SNAP and cannot apply for you; we only reflect what you already accept. See grocery.
Does the website include a page for each town I serve?
Only where there is something real to say about that town. One strong page per service beats many thin town pages, and Google treats near-copies with the city name swapped as doorway pages. Building useful location pages is part of the websites we build and our local SEO work. See local landing pages.
Is a privacy policy page part of the build?
A privacy policy link in the footer is one of the nine items on our website checklist: visitors should know what your forms, bookings and analytics collect. What your policy must say depends on where your visitors are and the laws that apply, and that is a question for your own advisor. We build the page; the legal content is yours to confirm.
Do I get analytics with the site?
Tracking is set up in accounts your business owns, so calls, forms and bookings can be measured. We set up Google Analytics 4 in your name, test each event and show you the one report worth checking each month. See Google Analytics 4 setup.
What is the direct line, and who answers it?
The people who built your site. There are no account managers reading scripts; the builders answer your calls, nights included. Email is our official channel for anything about your account, so decisions and notices go there, but the phone is yours to use. More on our About page.
COPY AND CONTENT
How do you write the copy if you have never visited my business?
From what you tell us on the kickoff call: what you sell, who buys it and what you want people to do. That is enough for a clear site that says what you do and where. You review the copy before and after it goes live, and we adjust anything that does not sound like you. We are a remote agency and work this way with every client. See how we work.
Can I write the copy myself instead?
Yes. Send us what you have and we build around it. Our Terms of Service ask that you hold the rights to any text you give us, and we may decline anything that is false, deceptive or against a platform's rules. Most owners let us write the first draft and then correct it; either order works.
Will you write my services page to include every town name for search?
No. Google says excessive repetition is tiring for users and that keyword stuffing is against its spam policies. We write the towns you actually serve into the pages where they belong and leave it at that. See what Google does and does not ask for in our website checklist.
Does a longer page rank better?
No. Google says the length of the content alone does not matter for ranking purposes and that there is no magical word count target, minimum or maximum. We write what a customer needs to decide, and no more. See what Google actually asks for.
Can you write medical or treatment claims on a med spa site?
We write treatment descriptions plainly and avoid promising outcomes, and you approve the copy. Medical claims must follow applicable law and, in ads, platform health policies, so we keep wording factual. Nothing we write is legal advice; for regulatory questions about your practice, talk to your own adviser. See med spas.
Will you put customer testimonials on my site?
Only real ones you hold the rights to use. Our Terms of Service require that testimonials you give us are genuine and that you have the rights to them, and we will not generate fake reviews or engagement. If you want reviews on your own pages, the safer route is earning real Google reviews; see how to get more Google reviews.
Should my site have a FAQ page now that Google dropped FAQ rich results?
If the questions are ones customers actually ask, yes. Google retired the expandable FAQ display in search in 2026, but a useful FAQ page is still ordinary content people find and read. What stopped was the search feature, not the value of answering questions. See our note on FAQ rich results.
Can you write the site in French for a Quebec business?
We speak English, French and Spanish, and arrange an interpreter for other languages. Whether your site needs a French version, or both languages, is scoped on the strategy call along with the rest of the build. Our own site is published in seventeen languages, listed in the footer. Book on the homepage.
Do you use AI to write my pages?
Google's guidance warns against using extensive automation to produce content, and a hundred pages with only the town name swapped fit that description. We write from what you tell us, add the real detail that makes a page yours, and you review every page before it goes live. See local landing pages.
Can a supplier or partner publish a sponsored page on my site?
Be careful. Google's site reputation policy targets third-party content placed on a site mainly to borrow its rankings, and it looks at whether the page matches your site's design, quality and disclosure and whether the same article appears elsewhere. Original pages about your own services are the safer route. See our note on the site reputation policy.
LOGO, PHOTOS AND MEDIA
What if I do not have a logo?
Send one if you have it; the site still gets built if you do not. You answer a few questions on the call and send anything you already have, and we work from there. If you want a logo created, raise it on the call so it can be scoped. See websites.
Do I need professional photos?
No. Send the photos you have, and for a contractor that means photos of your own work. Real photos of your crew, your trucks and your finished jobs do more for a location page than stock images. A phone photo straight from the camera is usually far larger than a screen needs, so we shrink and compress it for speed. See website speed.
Will you use stock photos on my site?
Only where you choose them. Stock media is a pass-through cost, separate from plan fees, as set out in our Terms of Service. Your own photos are usually the better choice: Google's local guidance favors real photos and details over stock images on location pages. See local landing pages.
Who is responsible for the rights to the photos I send you?
You are. Our Terms of Service ask you to hold all rights necessary to the logos, images, text and video you give us, and you keep ownership of them. You grant us a license to use them to build and run the site. If you did not take a photo and do not have permission to use it, do not send it.
Can the site have a video or an auto-playing slider?
It can, with care. People need a way to pause moving content, video needs captions, and auto-playing sliders can hurt both accessibility and page speed. Images and embeds also need a set size so the page does not jump around while loading. We keep those in check. See accessibility and speed.
Will you show my finished site in your own portfolio?
Under our Terms of Service, you grant us a license to display your name, logo and completed work in our portfolio and marketing unless you tell us otherwise in writing. Tell us at any point and we will not.
Can you post before-and-after photos on a med spa website?
Only with the client's documented consent, and only where platform rules and applicable law allow. Ad platforms also limit this kind of imagery, so anything that runs in an ad is checked per campaign. Nothing here is legal advice; confirm the rules for your practice with your own adviser. See med spas.
DOMAINS AND HOSTING
Why does the domain have to be registered in my business's name?
So it stays yours. Your domain and website should belong to your business, not to an agency, the same as your Business Profile and ad accounts. Our guide on choosing an agency says the domain and hosting should be registered in your business name, with the agency holding a user login rather than the registration. See how to choose a local SEO agency.
I already own a domain. Can you use it?
Yes. Bring your current website address to the strategy call and we go from there. If someone else controls the registration, sorting out access is one of the things that can slow a launch, so find out who manages it before kickoff. See websites.
Should I buy a domain with my service and city in it?
Not for ranking reasons. Google says keywords in the domain name have hardly any effect beyond appearing in breadcrumbs. Pick a name customers can remember and say, register it in your business's name and move on. See what doesn't help.
Where is the site hosted, and who pays for it?
Hosting is a pass-through cost, separate from plan fees, as set out in our Terms of Service; we coordinate it as part of the service. Decent hosting and a content delivery network are among the speed fixes that matter most on a small business site. What the hosting costs for your site is covered on the call.
Is HTTPS included?
Yes. HTTPS everywhere is on our website checklist: it helps stop tampering between your site and visitors, protects their privacy and is required by many modern browser features. You can check any site yourself by typing http:// before the domain and confirming it redirects to https://.
Will changing my website affect my business email?
It should not, if the domain's mail records are left alone. Ask whoever manages your domain before any DNS record is changed; our Search Console guide gives the same advice about DNS verification. Tell us on the call if your email runs on the same domain so it is handled with care. See Search Console.
What happens to hosting if I stop paying?
After cancellation we may deactivate hosting and accounts we manage on your behalf, and we may delete stored materials after 30 days, so export anything you want to keep before you cancel. Our Terms of Service also ask you to keep your own backups of business-critical data throughout.
Do you keep a backup of my site?
Our Terms of Service make you responsible for maintaining your own backups of business-critical data, and after cancellation we may delete stored materials after 30 days. Ask us for an export at any time while you are a client, and keep a copy of anything you would not want to lose.
SPEED AND MOBILE
How fast will my site load?
We build to Google's "good" thresholds: Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint of 200 milliseconds or less and Cumulative Layout Shift of 0.1 or less, measured at the 75th percentile of page loads. Nobody can promise a score, because real-user data depends on visitors' devices and connections. See website speed and Core Web Vitals.
Does site speed affect where I show up on Google?
Google says good Core Web Vitals align with what its core ranking systems seek to reward, as part of a wider page experience, but it is one consideration among many. A fast page with thin content will not outrank a better answer. Treat speed as a way to keep the visitors you already earn. See website speed.
How can I test my current site's speed myself?
Run your homepage through PageSpeed Insights and look at the field data for mobile, which comes from real Chrome users over a trailing 28-day period. Search Console's Core Web Vitals report groups your pages as Good, Needs improvement or Poor. Small sites may see no field data yet; use the lab results as a guide. See how to test your site.
Why does my new page's speed score not improve straight away?
Because field data in PageSpeed Insights covers a trailing 28-day period, so fixes take time to show. Lab and field results can also disagree; both can be right. If Search Console says Good and the lab score is low, Google explains that the two measure different things. See website speed.
What makes most small business sites slow?
Oversized photos, a lazy-loaded hero image, images and embeds with no set size, web fonts that shift text as they load, and third-party scripts such as chat widgets, trackers and embeds. web.dev says to remove a script if it does not add clear value. Fixing those is where we start. See common fixes.
Do I need a chat widget on my site?
Only if it earns its place. Chat widgets, trackers and embeds add up, and web.dev says to remove a script if it does not add clear value and to load the rest asynchronously. Some widgets have also been a source of back-button hijacking, which Google now treats as spam. We keep sites lean. See back button hijacking.
What does mobile-first actually mean for my site?
That the phone version is the one we design for, not an afterthought. Text readable without zooming, buttons easy to tap, nothing cut off, and a way to call, book or get directions in one tap from any page. Core Web Vitals are measured separately for mobile and desktop, and mobile is the one that matters for most local searches. See website checklist.
Do I need a separate mobile app?
Not for what most local businesses need. A mobile-first site with tap-to-call, directions and a link to your booking or ordering tool covers the visitor who found you on a phone. An app is outside the scope of the 48-hour build; if you think you need one, raise it on the call.
Will a faster site bring me more customers?
No one can promise that. Speed removes friction; your offer, reviews and follow-up still do the selling. A perfect 100 is not the goal either: aim for the "good" thresholds on your key pages, then spend your time on content and customers. See website speed.
FORMS, CALLS AND BOOKING
How will I know when someone fills in the form on my site?
Form submissions are set up as key events in Google Analytics 4, in an account your business owns, so they show in your reports and in monthly reporting on calls, clicks and customers. Where the submissions are delivered, and how quickly you reply, is agreed on the call. See Google Analytics 4 setup.
Can you track how many people tap the phone number on my site?
Yes. A tap on a tel: link can be collected as an event and marked as a key event in Google Analytics 4. A click is intent rather than a completed call, so if you run Google Ads we can also count calls that last longer than a length you set. See track phone calls from Google.
Should the site show a tracking number instead of my real one?
Keep one main number everywhere: profile, website footer, schema and listings. Google's Business Profile guidelines say the number must be under the direct control of the business and must not redirect to another number. If you run ads, Google can show a forwarding number dynamically to ad visitors only, so your published number stays the same. See tracking calls.
Can bookings made through my booking tool be counted?
Often. If your booking tool sends people to a confirmation page on your site, that page view becomes the event. If booking happens on another domain, it depends on what tracking that tool supports, and we check. A page view is not a lead; a submitted form, a call or a booking is. See key events.
How many things should I track on my site?
Three or four. Google Analytics 4 lets you mark key events, and most local businesses need a form submission, a phone tap and a booking. Keep the list short so the one report you check each month tells you something. See Google Analytics 4 setup.
Does my contact form need a consent checkbox?
It depends on what you do with the details. If you plan to call or text people who fill it in, the rules on consent apply, and they differ between the US and Canada. Our own form carries a consent line for calls and texts. What your form must say is a question for your own advisor. See email and text marketing rules.
Will the contact form work for someone using a screen reader?
Yes, and every field gets a visible label with errors that say what went wrong, which is part of the accessibility basics we build to. Forms without labels or error messages are among the barriers the Justice Department lists in its web accessibility guidance. See website accessibility.
SEARCH, SCHEMA AND AI
What do you do on the site itself so Google can understand it?
The basics Google's own starter guide asks for: descriptive URLs a person can read, a unique clear title on each page, a short meta description, alt text on images placed near relevant text, related pages grouped together, and links between pages so Google can find them. It is about being understandable rather than clever. See what Google actually asks for.
How long after launch before Google reacts to the new site?
Google says some changes might take effect in a few hours and others could take several months, and that you likely want to wait a few weeks before assessing whether the work helped. We do not put a date on it and neither should anyone else. See website checklist.
How do I check whether Google has found my new site?
Search site: followed by your domain, or open the Page indexing report in Search Console. After publishing an important page you can inspect the URL and request indexing, though Google says a request does not guarantee the page will appear and there is a daily limit. See Search Console for local business.
Do you submit a sitemap for my site?
Yes. Submitting a sitemap tells Google where to find the file listing your pages, and Google says it can take time to crawl the URLs in it and not all may be indexed. Add it once in the Sitemaps report. Search Console is set up with the property owned by you. See Search Console.
Why would a page on my site show as not indexed?
Common causes on local sites: a thin service-area page that repeats another with the town swapped, a new page nothing links to, near-identical pages with no canonical, a staging noindex that shipped to production, or a blanket robots.txt disallow left over from a rebuild. Google also says not every URL needs to be indexed. See why a page isn't indexed.
Do you add schema markup to the site?
Yes. LocalBusiness structured data is part of the websites we build and our local SEO work. Google requires at least name and address and recommends telephone, url, opening hours, geo and price range, and the markup must match what is visible on the page and on your Business Profile. See LocalBusiness schema markup.
Will schema get my business a special listing or star rating?
No. Google says it does not guarantee that structured data will show up in search results even when the markup is correct, and pages using LocalBusiness markup are not eligible for the star feature on reviews the business controls. Treat schema as part of a solid site, not a shortcut. See schema markup.
Should I use the keywords meta tag?
No. Google says plainly that Google Search does not use the keywords meta tag. Titles, descriptions and readable page text are what matter, and repeating your town and service over and over counts against you under Google's spam policies. See what doesn't help.
Does having the same text on two of my pages get me penalized?
Google says having duplicate content on your site is not a violation of its spam policies, though it does waste crawling. The real problem is location pages that only swap the city name; those can be treated as doorway pages. We write one useful page rather than two similar ones. See website checklist.
Is my website what shows in ChatGPT and AI Overviews?
For Google, a page must be indexed and eligible to show with a snippet; there are no extra requirements and no special files or markup. Other AI search tools use their own crawlers, so the site must not block them by accident. We build with the crawlers allowed and important content in text. See AI search for local business.
Do I need an llms.txt file on my site?
Not for Google. Google says you do not need new machine-readable or AI text files to appear in AI Overviews or AI Mode, and that no special markup is required for its generative AI features. A vendor selling AI files as a ranking tactic is selling. See AI search.
What is in my robots.txt, and could it be blocking me?
It is the file that tells crawlers which URLs they may access. A single stray Disallow: / under User-agent: * blocks everything, and a blanket disallow left over from a rebuild is a common reason a site vanishes. Check yours at yourdomain.com/robots.txt. Blocking a training crawler is separate from blocking the search crawlers. See crawlers to know.
Should the site have a page for every service I offer?
Each core service should have its own page that says where you offer it. Helpful, specific content supports relevance, and a page per core service is an item on our local SEO checklist. Bundling six services into one paragraph gives Google and your customer nothing to work with.
How many town pages should a service business have?
Google does not give a number. The test is whether each page is useful on its own rather than a near-copy of the others, and the towns should match your Business Profile service area, which Google says should not extend beyond about two hours of driving time. Pages that get no impressions after a few months may need merging. See local landing pages.
Can I see how my site is doing in search without asking you?
Yes. Search Console is set up with the property owned by you, and its Performance report shows clicks, impressions, click-through rate and average position, grouped by query, page and device. It now also reports impressions from AI Overviews and AI Mode. See Search Console for local business.
ACCESSIBILITY AND COMPLIANCE
Which accessibility standard do you build to?
WCAG 2.2, the current W3C version. Content that conforms to 2.2 also conforms to 2.1 and 2.0, so building to the newest version covers the older ones. Whether your business has a legal obligation, and to what level, is a question for your own advisor. See website accessibility.
Does the ADA apply to my website?
The Justice Department published guidance in March 2022 saying it interprets the ADA as applying to the goods and services businesses open to the public offer online, and that businesses have flexibility in how they comply, pointing to WCAG as helpful guidance. That is a summary of public guidance, not legal advice; if you have received a demand letter, talk to a lawyer. See the ADA and websites.
Can I check my own site's accessibility without hiring anyone?
Yes, for a first look. Tab through a page with the keyboard only, check images have alt text, see that normal text has a contrast ratio of at least 4.5:1, enlarge the text and confirm nothing gets cut off. W3C is clear that a page can pass these easy checks and still have significant barriers. See easy checks.
Will an accessibility overlay plugin make my site compliant?
We cannot promise any tool makes a site accessible, and neither can the plugin. The barriers live in the underlying pages: contrast, labels, alt text, keyboard access. Fix those on the pages themselves and the plugin has nothing left to do. See website accessibility.
Where do small business sites usually fail on accessibility?
Menus and price lists as images, light grey text on white, contact forms without visible labels or clear errors, auto-playing sliders and video with no way to pause, and pop-ups you cannot close with a keyboard. Those are the things we design out from the start. See where small business sites slip.
Does my site need an exit pop-up or a "before you go" offer?
No, and some of them are now a problem. Google added back button hijacking to its spam policies in 2026: if tapping back sends a visitor to an offer or a page they never visited instead of where they came from, the site can face a manual action or demotion, and the cause is often a plugin or ad tag the owner never wrote. We build sites without exit traps. See back button hijacking.
How do I check whether my current site breaks the back button?
Search for your business on Google on your phone, tap your site, then tap back. You should land on the results page. Repeat from a service page, from an ad if you run one, and in a private window, since exit offers often show only to first-time visitors. Then check Search Console for manual actions. See how to check your site.
Will my site collect visitor data I have to disclose?
The tracking we set up runs in accounts your business owns, so calls, forms and bookings can be measured, and the data collected through your site is controlled by you under your own privacy policy, not ours. What that policy must disclose is governed by the laws where your visitors are, and is a question for your own advisor. See our Privacy Policy for how that split works.
Should my trade license number go on the site?
If your trade requires license details, they go on the site; it is one of the things a homeowner checks before calling a plumber, electrician or roofer. You supply the details and confirm they are accurate. We do not publish credential or licensing claims you have not confirmed. See home services.
EDITS AFTER LAUNCH
How do I request a change once the site is live?
Call or email the people who built it; you have a direct line. Email is our official channel for anything about your account, so a written request is the safe way to make sure a change is logged. What is included each month is set out in the plan you pick, and we go through it on the call. See websites.
How quickly are small edits made after launch?
We do not publish a turnaround for edits, so ask on the call and we will say plainly. The same people who built the site in 24 to 48 hours make the changes, and a menu price or hours update is far smaller than a build. Anything that needs your approval waits on your reply.
Can I make edits to the site myself?
That depends on how your site is set up and is best asked on the call. Most owners send changes to us rather than edit themselves, since the direct line exists for exactly that. If you want to edit menus or hours on your own, say so at kickoff so the build reflects it.
Is a full redesign of a site you built included later?
Scope is defined by the plan description in effect when you buy, and anything not expressly included is out of scope, per our Terms of Service. Ongoing edits within the plan are one thing; a redesign is a new build and is quoted on a call.
Can you add pages to the site as my business grows?
Yes. A new service, a new location or a genuinely useful town page can be added, and each location gets its own page with that address, hours, staff and real photos. Whether it falls inside your plan or is quoted separately depends on the scope you bought, so ask. See local landing pages.
Will you keep the site up to date when Google changes the rules?
Google and Meta change ranking, delivery and approval rules on their own, without notice, and we do not control them. We adjust the work and tell you what changed. Our Terms of Service also let us change tools, vendors and methods so long as we keep delivering the substance of your plan. Our blog tracks the changes as they land.
What if I do not like the design?
Tell us and we change it; you review before and after launch and the builders are on the phone. Be aware that our Terms of Service do not provide refunds for dissatisfaction with subjective creative choices, which is why review happens before the site goes live and why there is no contract holding you if it is not working.
Do I have to keep paying monthly to keep the site online?
Plans are monthly subscriptions, and hosting is coordinated as part of the service. After cancellation we may deactivate hosting we manage on your behalf, so if you want the site to stay up after you leave, export it and arrange your own hosting before you cancel. See Terms of Service.
Can you check leftover markup or plugins on a site someone else built?
Yes. Checking a site for leftover or incorrect markup, such as FAQ schema that no longer produces anything, is part of how we build and maintain websites. The same goes for scripts and plugins added over the years. Bring the address to the call. See FAQ rich results removed.
OWNERSHIP, CANCELLATION AND LEAVING
When exactly do the rights to my website transfer to me?
On full payment of all amounts owed. At that point we assign you the rights we hold in the final deliverables created specifically for you. Until payment is made in full, all rights remain with us and you have no license to use the deliverables. Full wording in our Terms of Service.
What are the "retained materials" you keep?
Our pre-existing and general-purpose property: frameworks, templates, code libraries, design systems, workflows, playbooks, tooling and know-how, plus improvements to them. You get a perpetual, non-exclusive, non-transferable license to use those materials as embedded in your deliverables, so your site keeps working. See Terms of Service.
Can I move the site to another agency or host later?
Yes. The domain is registered in your business's name, the rights in the final work are assigned to you on full payment, and you keep a license to our embedded tooling. Export everything you want before cancelling, because we may delete stored materials 30 days after cancellation. See Terms of Service.
Some agencies only hand over the site after a term ends. Do you?
There is no term. No contracts, no minimum and no cancellation fee, and ownership transfers on full payment rather than at the end of a lock-in. Our agency guide says to ask any vendor this question in writing. See how to choose a local SEO agency.
What is the difference between your terms and Hibu's on websites?
Using only what Hibu publishes: its pricing page says contract terms typically range from 6 to 12 months depending on services and mentions an implementation fee. We have no contracts and you can cancel anytime. Hibu's terms can change, so check its site. See our Hibu alternative comparison.
If I cancel mid-month, does the site go down the same day?
No. Cancellation stops future renewals and takes effect at the end of the current billing period, and services continue through the end of the period you have paid for. After that we may deactivate hosting we manage for you. Fees already paid are not refunded. See Terms of Service.
Can you cancel on me?
We may suspend or terminate for non-payment, breach, a chargeback in breach of the terms or unlawful use, without refund. We may also terminate for convenience on 30 days' notice by email, in which case we refund any prepaid amount covering service days after the termination date. See Terms of Service.
What do I need to export before I leave?
Anything you would not want to lose: your site files, copy, photos and any reports. We may delete stored materials 30 days after cancellation, and our Terms of Service make you responsible for your own backups. Your Business Profile, analytics, Search Console and domain are already in your name, so they need no export.
Do you keep manager access to my site and accounts after we part ways?
No. Your accounts are in your business's name and our manager access is removed. On a Business Profile, a manager cannot add or remove users or remove the profile, which is why we take manager rather than owner access in the first place. See account access in our glossary.
What happens to the site if I dispute a charge with my bank?
Contact us first at [email protected] and we review it promptly and in good faith. Under our Terms of Service, a chargeback initiated without giving us a chance to resolve it lets us suspend the services immediately. Nothing in that section limits rights you hold under card network rules or applicable law.
YOUR SITUATION
I have never had a website. Where do I start?
With the Launch plan, which is for the shop that still has no website, or with a free plan request on our homepage. A new business starts with the site and a Google Business Profile claimed in its name; that gives every later channel somewhere to send people. Book the 15-minute call and bring what you have.
My current site is on a page builder with lots of plugins. Is that a problem?
It can be. Sites on builders or themes with many plugins are exactly where forgotten features, slow third-party scripts and back-button hijacking come from. Run the checks in our website checklist and bring what you find to the call; we will say whether a fix or a rebuild makes more sense.
My site loads fine on my laptop. Why fix it?
Because Core Web Vitals are measured separately for mobile and desktop, and most local searches happen on a phone. Open every key page on your own phone: text readable without zooming, buttons easy to tap, nothing cut off, and a way to call in one tap. If any of that fails, that is what a visitor sees. See website checklist.
I only have a Facebook page. Do I need a website too?
Your Google Business Profile should link to a working page with your name, address and phone, and local SEO, ads and AI search all need a site to send people to and read. A social page is content you rent; a site on your own domain is yours. See websites and social media.
I work from home. Should my home address be on the site?
If you travel to customers and do not serve them at that address, do not publish it in your schema or on your site just to look local. Google's guidelines treat service-area businesses differently from storefronts and ask them to show a service area instead of an address. See schema markup and local landing pages.
I am opening a second location. Does it need its own site?
Its own page, not its own site. Google asks for a phone number or website that represents the individual location, so each profile links to a page with that location's address, hours, staff and real photos. Pages that only swap the city name are the doorway pages Google warns about. See Business Profile for multiple locations.
I am in Canada. Is the website any different?
The build is the same. What differs is around it: taxes such as GST and HST are added to plan fees, anything payment-related is checked against card-network and provincial rules before setup, and privacy rules for your own site are a question for your advisor. Our Terms of Service note that Canadian clients keep the protection of mandatory local law.
Can I pay for the website with a card, and is there a setup fee?
Plans check out securely through Stripe as a monthly subscription that renews automatically at the price shown until you cancel, and we never see or store your full card number. There is no cancellation fee. Plan pricing, and any pass-through costs such as domain and hosting, are covered on the call. See Terms of Service.
Is a website enough on its own, or do I need SEO as well?
The site is where local SEO and ads send people, so it is usually where clients start, and it goes live in 24 to 48 hours. Whether you then need search work depends on how you show up in local search today, which we look at on the call. Growth adds local SEO to Launch. See local SEO and local SEO vs Google Ads.
Can I bring my existing marketing agreement to the call?
Yes, please do. If you have an existing marketing or processing agreement, bring it along with your current website address, logo and photos. We look at what it would take to change before you decide anything, including any terms in the agreement. See comparisons for how we sit next to other providers.
Is there anything a website cannot fix?
Plenty. A site removes friction; your offer, reviews and follow-up still do the selling. Nobody can promise rankings, foot traffic or sales, and results depend on your industry, location, pricing, competition and execution. What we can do is build the site, set up the profile and tracking, and show you monthly what happened. See client acquisition.
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