WEBSITES, LOCAL SEO AND ADS FOR ROOFERS.

The website

A roofing site has to earn trust quickly. It needs a gallery of finished roofs, the materials you install, whether you handle insurance claim paperwork, and a clear way to book an inspection. We write that copy for you, you review it, and the site goes live within 24 to 48 hours of kickoff, usually inside 48.

Give each main service its own page: roof repair, full replacement, leak detection, gutters, and commercial flat roofs if you do them. Add pages for the towns you actually drive to, each with its own detail rather than a copied paragraph. Keep the phone number and an estimate form on every screen, because most people read roofing sites on a phone standing in the driveway.

The Google Business Profile

Roofing contractor is usually the right primary category, with secondary categories only for work you really do, such as gutter service. Most roofers are service-area businesses, so the address stays hidden and the profile lists the towns and counties you cover. We check eligibility first and never set up a listing at an address you do not work from.

List each service with a short description, keep hours accurate, and add fresh photos of tear-offs, underlayment and finished ridges as jobs wrap up. Posts work well before storm season and after a weather event to remind nearby homeowners you are taking inspections. Owner access to the roofing profile stays with you, not with us.

The ads

Google Local Services Ads are available for roofers in some areas and appear above the regular ads with a screening badge where offered. Standard search campaigns sit alongside them for terms like 'roof leak repair' and 'roof replacement quote', with the service area drawn around the places you want to work. We track calls and form fills so you can see which searches turn into inspections.

Meta ads suit roofers differently: a short video walking across a finished roof, or a carousel of before and after job photos, shown to homeowners in the neighborhoods you serve. They build familiarity before the next storm. Nobody can promise lead counts, since both platforms run auctions, but tight targeting keeps the spend near your trucks.

Should a roofer use Local Services Ads or regular Google Ads?

Where Local Services Ads are offered for roofing, many roofers run both: the badge-style listing plus search ads for specific jobs. We look at what is available in your area and set up whichever fits, with tracking so you can compare them.

How do I show up for storm damage searches?

Have a clear storm damage page, keep your Business Profile active with recent photos and posts, and have an ad group ready to switch on when a storm passes through. Google decides rankings, so nobody can guarantee a spot, but being ready before the weather helps.

Can I ask homeowners for reviews after a job?

Yes, and you should ask every real customer for an honest review once the roof is done. We help you set up a simple request by text or email; we never use fake, paid or filtered reviews.

I work in several counties. Do I need a page for each town?

Only for towns where you want work and can say something specific, such as common roof types or local jobs you have done. Thin copied pages do more harm than good.

Do you handle insurance claim wording on my site?

We write the copy and you review it. If you help with claim paperwork we describe that plainly, and we avoid promises about what an insurer will pay, since that is their decision.