PHONE NUMBER IN YOUR GOOGLE POST? USE THE BUTTON INSTEAD.
Google updated its Business Profile help pages in September 2026. Posts that include contact details Google cannot verify as belonging to your business may be removed. That covers phone numbers, email addresses and social media handles. The fix is simple: keep contact details out of the post text and let the post button send people to your website.
AT A GLANCE
By Conqueror Capital · Published
The short answer: Google says it may remove posts with unverified contact information, including phone numbers, email addresses and social media handles. Leave contact details out of the post, use the post's button (Learn more, Book, Call and similar) to send people to a page on your website, and make sure that page shows your phone number, hours and booking link clearly.
WHAT GOOGLE CHANGED
Search Engine Roundtable reported on September 25, 2026 that Google updated two Google Posts help documents.1 One now reads: "To avoid fraud or abuse, we may remove posts with unverified contact information. This includes phone numbers, email addresses, and social media handles." The earlier wording said Google did not allow a phone number in post content at all.12
The second document adds that posts with a phone number in the description might get rejected if the number cannot be verified as connected to the business. To add more phone numbers, Google points you to editing your Business Profile instead.13
WHY GOOGLE CARES
Google says the reason is fraud and abuse. A post that shows a phone number different from the one on the profile is a classic way to send callers to someone else. Google's answer is to trust the contact details on the profile, which it can check, and to be wary of anything typed into a post.
For an honest business this means one thing: the post is not the place for contact details. Your profile and your website are.
WHAT TO DO INSTEAD
- Leave contact details out of the post text. No phone numbers, email addresses or social handles in the description, even your own.
- Use the post button. Google posts can carry a button such as Learn more, Book, Order online or Call. Point it at the matching page on your website, not your home page, so people land on the offer they clicked.
- Make that page do the selling. Your phone number, hours, service area and a booking link or form should be visible on a phone without scrolling far. If the page is slow or vague, the post's attention is wasted. Our website service builds pages like this.
Want more than one phone number on Google, for example a booking line and an office line? Add it to the profile itself, where Google can verify it, as its help page describes.
A SIMPLE POST TEMPLATE
- Line 1, the news: what is new or seasonal, in plain words. Example: "Fall furnace tune-ups are now booking."
- Line 2, the detail: what is included and who it is for.
- Line 3, the next step: "Tap Book to pick a time on our website."
- Button: Book, linked to the exact booking page.
- Photo: a real photo of your work or team, taken by you.
Before you publish, read your post once more and remove any phone number, email or handle that slipped in. Our guide to optimizing your Google Business Profile covers the rest of the profile.
FOR MULTI-LOCATION AND LARGER BRANDS
When many people post for many locations, contact details slip in. Old templates often end with "Call us at" lines, and local managers sometimes add their own direct numbers.
- Update your post templates so none of them include a phone, email or handle.
- Link each location's posts to that location's page on your website, where the local number and hours live.
- Add extra numbers at profile level for each location if you need them, not in posts.
- Check for removed posts in each profile during your monthly review.
See our guide to Google Business Profile for multiple locations, or how we work with mid-size and enterprise brands.
FAQ
Can I put my phone number in a Google Business Profile post?
Google says it may remove posts with unverified contact information, including phone numbers. Keep the number on your profile and website, and use the post's button instead.
Does the rule cover email addresses and social media handles?
Yes. Google's help page lists phone numbers, email addresses and social media handles as unverified contact information that can get a post removed.
How do I add a second phone number to my Google listing?
Add it to the Business Profile itself through the profile editing options, where Google can verify it, rather than typing it into a post.
Where should a Google post send people?
To the page on your website that matches the post, such as the booking page for a booking offer, with your phone, hours and booking link easy to find.
SOURCES
- Search Engine Roundtable, Google Posts cracks down on unverified contact information (September 25, 2026).
- Google Business Profile Help, Posts on your Business Profile.
- Google Business Profile Help, Post content policies for Business Profiles.
Platforms change often. Check the sources for the current version before acting.
KEEP READING
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