NEW ON GOOGLE: GLUTEN-FREE, DAIRY-FREE, HALAL AND KOSHER MENU TAGS
Google is rolling out new dietary attributes for restaurant menus in Google Business Profile: gluten-free, dairy-free, halal and kosher. They join the vegetarian and vegan tags that were already there. Tagged dishes can stand out when people search for a specific diet, so it is worth ten minutes, as long as every tag is true.
AT A GLANCE
By Conqueror Capital · Published
The short answer: Open your Business Profile, choose Edit menu, pick a dish and tick the dietary tags that truly apply. Only tag what your kitchen can stand behind every day. Then show the same labels on the menu on your website, so Google and your guests see one consistent story.
WHAT GOOGLE ADDED
Search Engine Roundtable reported on October 13, 2026 that Google is rolling out new dietary attributes for local restaurants in Google Business Profile: gluten-free, dairy-free, halal and kosher, in addition to the existing vegetarian and vegan attributes.1
The report quotes a Google product lead who announced the change on LinkedIn: when guests search on Google Maps or Search for specific diets, such as "gluten-free dinner near me", tagged dishes help your items stand out right on your profile.1
HOW TO ADD THE TAGS
- Open your Google Business Profile while signed in as an owner or manager.
- Choose Edit menu.1
- Pick a dish and check the dietary badges that apply.1
- Repeat for each dish that qualifies. Start with your best sellers.
- Search for your restaurant on your phone a few days later and check how the menu shows.
If your menu on Google is out of date, fix prices and items first. A tag on a dish you no longer serve helps nobody.
ONLY TAG WHAT YOU CAN STAND BEHIND
Guests who search for these tags often have allergies, medical needs or religious rules. A wrong tag can make someone ill or break a guest's trust for good. Before you tick a box, ask your kitchen:
- Gluten-free and dairy-free: is the dish free of those ingredients every time, including sauces and garnishes? Is there a risk of cross-contact in your kitchen? If so, say so on your own menu.
- Halal and kosher: these usually depend on sourcing and certification. Only tag dishes if your restaurant meets the standard your guests expect, and be ready to say who certifies you.
- Substitutions: a dish that can be made gluten-free on request is not the same as a gluten-free dish. Explain options in your menu description instead.
MATCH IT ON YOUR WEBSITE
Put the same labels on the menu on your website, using the same dish names as on Google. Use plain text on the page, not only a PDF or a photo of the menu, so people and search engines can read it. Add a short note on allergies and cross-contact, and a phone number for questions.
A clear web menu also helps when someone taps through from Google to check before they book. Our restaurant marketing page shows how we set this up.
FOR RESTAURANT GROUPS AND FRANCHISES
- Decide tags centrally. Agree which dishes get which tags, based on the recipe and supplier specs, then apply them to every location's profile.
- Respect local differences. If one kitchen cannot guarantee a gluten-free dish because of shared equipment, do not tag it at that location.
- Re-check after menu changes. A new supplier or recipe can remove a tag's truth overnight. Add the tag check to your menu change process.
- Keep certifications on file for halal or kosher claims, per location.
See our guide to managing many locations on Google.
FAQ
Which dietary tags can restaurants add on Google?
Google Business Profile menus now support gluten-free, dairy-free, halal and kosher, in addition to vegetarian and vegan.
Where do I add dietary tags in Google Business Profile?
Open your Business Profile, choose Edit menu, select a dish and check the dietary badges that apply.
Why do dietary tags matter?
A Google product lead said tagged dishes help your items stand out on your profile when people search for a specific diet, such as gluten-free dinner near me.
Should I tag a dish that can be made gluten-free on request?
It is safer not to. Tag only dishes that meet the label as served, and explain on-request options in your menu description.
Does Google check halal or kosher tags?
The tags are set by the business, so accuracy is your responsibility. Only tag dishes your restaurant can stand behind.
SOURCES
- Search Engine Roundtable, New Google local dietary attributes: gluten-free, dairy-free, halal and kosher (October 13, 2026).
Platforms change often. Check the sources for the current version before acting.
KEEP READING
BOOK A STRATEGY CALL
Want your Google menu and website menu to tell the same story? Book a 15-minute call and we will check both with you.