WEBSITES, LOCAL SEO AND ADS FOR HANDYMEN.
Homeowners call a handyman when the list of small jobs gets too long or a landlord needs something fixed before a new tenant moves in. We help your business show up for those searches and look trustworthy enough to get the call.
WHERE THE LEADS LEAK
- A site that says 'we do it all'. Homeowners search for specific jobs, like hanging a TV, fixing drywall or assembling furniture. A vague list of everything gives Google no clear signal and makes customers wonder what you are good at. Naming your common jobs one by one works better.
- Missed calls while on a ladder. A handyman is usually mid-job when the phone rings. Customers who reach voicemail often call the next name on the list. A text-back or simple request form catches those leads until you can respond.
- No service area on the profile. If your profile does not list the towns and neighborhoods you cover, Google has to guess. You can end up showing far from where you want to work, or not at all nearby. A clear service area fixes that in minutes.
- No photos of finished work. People letting a stranger into the house want to see the quality of earlier jobs. A profile with only a logo feels risky to them. Before-and-after photos of real repairs build confidence fast.
- Unclear on licensing limits. Some jobs, such as electrical or plumbing work beyond minor repairs, may need a licensed trade depending on where you work. When a site promises everything, customers and competitors notice. Stating what you handle and what you refer out builds trust.
WHAT THE SETUP LOOKS LIKE
The website
A good handyman site lists the jobs you actually take: mounting, drywall patches, doors and trim, fixture swaps, furniture assembly, caulking, small carpentry and punch lists for landlords or sellers. Each main job gets a short section with photos, and every page has tap-to-call and a request form where people can attach a picture of the problem. We write the copy, you review it, and it is live in 24 to 48 hours from kickoff.
Pages for the towns you serve help, as long as each one says something real about working there, such as older homes that need more patching or condos with building rules on contractor hours. Your state or provincial licensing rules may limit what a handyman can do without a trade licence, so we list only work you confirm you are allowed to do.
The Google Business Profile
Most handymen work at the customer's home, so the Google Business Profile is usually set up as a service-area business with the address hidden and your towns listed. We choose the primary category, add services for each job type, set hours that match when you answer the phone, and upload real job photos. You keep owner access, and we check eligibility before creating anything.
Reviews do a lot of the selling in this trade. We help you ask each happy customer for an honest review right after the job, with no discounts in exchange and no screening out of people who might be critical. We reply to every review professionally, and posts showing recent small jobs keep the profile active between busy weeks.
The ads
Google Ads search campaigns can target job-specific searches like 'tv mounting near me' or 'drywall repair [city]' inside your service area. We add negative keywords for jobs you do not take, how-to videos and employment searches, and track calls and form requests as conversions. Where Local Services Ads are available for handyman services in your area, we can help you check eligibility and set them up.
Meta ads can reach homeowners and landlords in the neighborhoods you prefer, showing real before-and-after photos. They suit seasonal pushes, like fall maintenance lists or getting a house ready to sell. Every ad goes to you for approval, and ad platforms run auctions, so nobody can guarantee a set number of jobs.
SEARCHES TO RANK FOR
- handyman near me
- handyman services in [city]
- tv mounting near me
- drywall repair [city]
- furniture assembly service near me
- small home repairs [city]
- door repair handyman near me
- handyman for landlords [city]
- honey do list service near me
- shelf installation [city]
- caulking and grout repair near me
Build a section or page for the jobs you most want and the towns you most want to work in. Leave out jobs your local licensing rules reserve for licensed trades.
WHERE WE WORK
GUIDES FOR THIS TRADE
FAQ
Do I need a website if I get most work from referrals?
Referrals often look you up before calling, so a clear site with photos and reviews helps you win those too. It also catches people who search for a specific job with no one to ask.
Can I list electrical or plumbing jobs?
Only the work your local licensing rules allow a handyman to do. Check with your state licensing board or provincial regulator, and we will list only what you confirm.
Can I show my home address on Google?
You do not have to. Most handymen are set up as service-area businesses with the address hidden and the towns they serve listed instead.
Are Local Services Ads available for handymen?
In some areas they are. We check what Google offers where you work and help you through the screening steps if you qualify.
How do I get more reviews without being pushy?
Ask right after a job the customer is happy with, and send a short text with your review link. We set up the link and a simple message you can reuse.
BOOK A STRATEGY CALL
Book a free 15-minute strategy call and we will look at how your handyman business shows up in your service area. No contract, cancel anytime.