WEBSITES, LOCAL SEO AND ADS FOR INSURANCE AGENTS.

The website

Your site should make three things obvious: which lines you write, which areas you serve, and how to reach a licensed person quickly. We give each major line its own page, such as auto, home, life or business coverage, written in plain language about who it is for. Every page carries tap-to-call and a short request form. The site is designed, written and live in 24 to 48 hours from kickoff, and you review all copy before launch.

Your state insurance department and the carriers you represent may set rules on what agents can say, including required licence disclosures and how carriers are named. We are not the regulator and do not give legal advice, so we flag every statement that touches pricing, coverage or carrier names for you to confirm. If you use testimonials, check first whether your regulator or carriers restrict them. Keeping that review step in place protects your licence and your appointments.

The Google Business Profile

For an agency with a real office that clients can visit, we claim, set up and optimize the Google Business Profile: primary category, secondary categories that match the lines you write, office hours, services, photos of the office and team, and regular posts. You keep owner access. If you work from home and meet clients elsewhere, we check whether you qualify as a service-area business before creating anything, and we never list a virtual office.

Captive agents often have a corporate listing policy, so we check what your carrier allows before editing a profile. Reviews matter a great deal here because people want to trust the person handling their claims questions. We help you ask real clients for honest reviews, without incentives or gating, and we reply to each one professionally without discussing policy details or personal information.

The ads

Google Ads search campaigns can target people looking for quotes in the towns you are licensed to serve. We build tight ad groups by line of coverage, add negative keywords that screen out job seekers, claims phone numbers and carrier login searches, and track calls and form requests as conversions. Google runs an auction, so nobody can promise a cost per quote, and we report honestly on what the campaigns bring in each month.

Meta ads can remind local households about reviewing coverage before winter storms or when young drivers get their licence. Insurance falls under special ad category rules on Meta in some cases, which limits certain targeting options, so we set campaigns up accordingly. Every ad goes to you for approval before launch, so you can check it against carrier and regulator requirements.

Can you write copy that mentions specific carriers?

We can, but only with your confirmation that your agreements allow it. Carriers often control how their names and logos appear, so we draft the wording and you check it against your contracts before launch.

Do you handle licence disclosures on the site?

We add the disclosure text you give us wherever you want it to appear, such as the footer and quote pages. The exact requirements come from your state insurance department or provincial regulator, so please confirm what applies to your licence.

Can I post client testimonials?

Possibly, but some regulators and carriers restrict testimonials or require disclaimers. Check with your regulator and carriers first; we will only publish what you have confirmed is allowed.

Will ads help me get more quote requests?

They put your agency in front of people searching for coverage in your area, but nobody can guarantee a number of quotes. Google and Meta run auctions, and we show you the real calls and forms each month so you can judge.

I am a captive agent. Can you still help?

Often yes, within your carrier's rules. Some carriers run the website and listing themselves, so we start by checking what you are allowed to manage independently.