WEBSITES, LOCAL SEO AND ADS FOR LAWYERS AND LAW FIRMS.
Someone who needs a lawyer is often stressed, searching on a phone and ready to call the first firm that looks competent and reachable. We make your practice areas clear, your intake simple and your ads compliant with the rules your bar or law society sets.
WHERE THE LEADS LEAK
- Practice areas lumped on one page. A firm that handles family, estate and real estate matters but lists them in one paragraph rarely appears for any of them. Each practice area needs its own page describing who you help and how a first consultation works. That is what a search for a specific legal problem matches.
- Contact forms that invite confidential details. A wide open message box encourages people to type their whole story before any engagement exists. That can create conflict and confidentiality problems. A short form with a clear notice that submitting it does not create a lawyer-client relationship protects the firm and the visitor.
- Copy that implies results. Phrases about winning, maximum compensation or past verdicts can breach professional conduct rules in many places and mislead readers. Bars and law societies often restrict testimonials, past results and words like expert or specialist. We keep the copy descriptive and let you confirm what your rules permit.
- Calls after hours go nowhere. Arrests, accidents and family crises rarely happen at nine in the morning. If calls after hours hit voicemail with no next step, people keep dialing down the list. A clear after-hours message, a callback form or an answering service keeps the first contact.
- Paying for clicks from the wrong people. Legal keywords attract law students, people looking for free forms and job seekers. Without negative keywords and call tracking, a firm cannot tell which spend produced consultations. Careful keyword lists and conversion tracking fix that.
WHAT THE SETUP LOOKS LIKE
The website
A law firm site should tell a worried visitor within seconds whether you handle their kind of matter, where you practice and how to reach you. We build a page for each practice area you name, a page for each lawyer with the bio details you provide, and a consultation page that explains the next step and any fee terms you choose to publish. Required disclaimers, such as an attorney advertising label where your jurisdiction uses one, go exactly where you tell us.
We write the copy and you review it before launch and after, so a licensed lawyer approves every sentence. The site is built in 24 to 48 hours from kickoff once we have your logo, practice areas and lawyer bios. It is fast on phones, has tap-to-call and a short intake form, and can include pages in French or Spanish if your firm serves clients in those languages.
The Google Business Profile
Google lets law firms have a Business Profile for the office, and individual lawyers can sometimes have their own practitioner profiles under Google's guidelines. We set the category that matches your main practice, such as family law attorney or estate planning attorney where it exists, list services and hours, and add the office entrance and parking details clients need. Profiles are only set up at an address where the firm actually meets clients.
Reviews carry weight for a firm, but many bars and law societies set rules on testimonials and on how lawyers may respond. We help you ask real clients for honest reviews where your rules allow it, never with incentives, and write replies that never confirm a client relationship or discuss a matter. Photos of the office and team make the profile look like a real, staffed practice.
The ads
Google Ads search campaigns place you in front of people searching phrases like 'divorce lawyer near me' or 'estate lawyer' with a town name. We target the region where you are licensed and accept clients, add negative keywords such as free, jobs, school and forms, and track calls and consultation requests as conversions. In the US and some other markets, Local Services Ads are available for many legal practice areas, with Google's screening and a verification badge.
Meta ads can suit practice areas like estate planning or immigration information sessions, where people are not searching yet but recognize the need. We write around the consultation or event, not an outcome, and avoid targeting based on sensitive personal circumstances that the platform restricts. No one can guarantee cases or rankings; Google and Meta decide placement through their auctions.
SEARCHES TO RANK FOR
- lawyer near me
- family lawyer [city]
- divorce lawyer near me
- estate planning lawyer [city]
- wills and power of attorney near me
- real estate lawyer [city]
- immigration lawyer near me
- criminal defense lawyer [city]
- personal injury lawyer near me
- employment lawyer in [city]
- free consultation lawyer [city]
- notary and lawyer near me
Only target practice areas you actually handle and places where you are licensed to practice. Words like specialist or expert in page titles may be restricted, so check your bar or law society rules first.
WHERE WE WORK
GUIDES FOR THIS TRADE
FAQ
Can our website mention past case results?
Many bars and law societies restrict or condition references to past results, often requiring disclaimers. The rules differ by state and province, so confirm with your regulator what applies. We add results only in the exact wording you approve.
Can we call ourselves specialists or experts?
In many jurisdictions those words are reserved for lawyers certified by an approved program. Check with your bar or law society before using them. By default we describe practice areas without those labels.
Does the intake form create a lawyer-client relationship?
It should not, and we add a notice saying so, which you can adjust with your own wording. The form asks for contact details and a short description of the type of matter, not the full facts. Your conflict check and engagement process stay the same.
How do you handle reviews from clients?
Where your rules allow it, we help you ask satisfied clients for honest reviews, with no incentives and no filtering. Replies thank the reviewer without confirming they were a client or mentioning any matter. For negative reviews, we draft calm replies for you to approve, since confidentiality limits what a lawyer can say.
Can we run ads in more than one language?
Yes. Our team writes in English, French and Spanish, and campaigns can run in each language with matching pages. The same advertising rules from your bar or law society apply to every version.
BOOK A STRATEGY CALL
Book a free 15-minute strategy call to review your practice area pages, your Business Profile and the ad options your rules allow, with no contract and the option to cancel anytime.