WEBSITES, LOCAL SEO AND ADS FOR FENCE COMPANIES.

The website

We build separate pages for privacy, picket, ranch rail, pool safety, chain link, vinyl, aluminum, wrought iron, gates and repairs, plus commercial or farm fencing if you do it. Each page carries real project photos, the styles and heights you install, and a quote request with photo upload. Homeowners who arrive from a search for one material land on a page about exactly that.

A short page on how a job runs, from measuring and locating utilities to permits, HOA paperwork, installation and cleanup, answers the questions that stall decisions. We write the copy, you correct anything that does not match your process, and the site goes live 24 to 48 hours from kickoff. Tap-to-call and the quote button stay in reach on every phone screen, since many people measure their yard with their phone in hand.

The Google Business Profile

Fence crews work at the customer's address, so for eligible businesses we set the Google Business Profile up as a service-area business with the yard or shop address hidden and your real towns listed. Fence contractor is usually the primary category, and secondary ones like gate contractor are added only when they fit. If you run a showroom or materials yard customers visit, we set the profile up to show that address instead. Every material and service goes into the services list so the profile matches the searches people type.

Photos carry a lot of weight for this trade: finished runs, gates, corners on sloped ground and before-and-after shots of replacements. We post seasonal updates, such as booking spring installs or storm repair after high winds. We help you ask each finished customer for an honest review that names the fence type, and we reply to every review in a calm, professional voice. You keep owner access to the profile throughout.

The ads

Google Ads search campaigns aim at buyers with a project, using terms like 'vinyl fence installation [city]' or 'fence repair near me' inside the towns your crews cover. Negative keywords filter out DIY panels, big-box store searches, rental fencing and job seekers when those are not your work. Calls, quote forms and photo uploads are tracked as conversions so you see which materials bring real inquiries. Check whether Local Services Ads are available for fencing in your area; if they are, we can look at whether they fit.

Meta ads suit fencing because a clean new fence photographs well and homeowners often decide months ahead. We run before-and-after and new-install campaigns to neighborhoods in your service area, with extra pushes in late winter and spring. Ad platforms run auctions and Google decides rankings, so nobody can guarantee leads or positions. What we can do is manage the campaigns end to end and send a monthly report on calls, clicks and customers.

Should my website say who handles fence permits?

Yes, if you have a usual way of doing it. Say whether you pull permits or guide the owner, and add that requirements vary by town and HOA, so they should check with their city or association. That one paragraph removes a common reason people hold off on calling.

Is it worth listing prices per foot on the site?

That is your call. Many fence companies explain what drives cost, such as material, height, gates, terrain and old fence removal, rather than posting a fixed rate. We write whichever approach you choose and keep it accurate.

How do I get fewer calls from people who only want materials?

Make it clear on the site and profile that you supply and install, and add negative keywords for supply-only and DIY searches in your ads. The quote form can also ask whether they want installation, which helps you sort requests quickly.

Can I promote storm damage repairs?

If you do that work, give it a dedicated page and run ads for it after wind events in your area. Keep the wording factual and avoid alarming claims about damage you have not seen.

Why does a competitor with fewer photos rank above me on Maps?

Relevance, distance and prominence are the main factors Google names for local ranking, and where the searcher stands, the categories chosen and a business's reviews all feed into them. We keep your profile complete and help you earn honest reviews, but Google sets the order.