WEBSITES, LOCAL SEO AND ADS FOR MED SPAS.
People choosing a med spa read a lot before they book a consultation, and they compare you with three or four others on their phone. We build the site, the Business Profile and the ads so the practice looks clear, careful and easy to book, without promising results nobody can promise.
WHERE THE LEADS LEAK
- Treatment pages that say too little. A single page listing every service gives a visitor nothing to read about the one treatment they came for. Google also has less to match against a specific search. Each main treatment deserves its own plain page with what to expect at the consultation.
- Booking buried behind a phone call. Many clients research late in the evening when the front desk is closed. If the only option is to call during business hours, they move on to the clinic with an online booking button. A consultation request form or booking link fixes that.
- Before-and-after claims that create risk. Photo galleries and bold promises can run into medical board rules, the platforms' health policies, and consumer protection law. They can also get ads rejected. We keep copy factual and let the owner and their medical director decide what can be shown.
- A Business Profile that looks like a salon. Wrong primary category, stock photos and no listed services make the profile blend in with nail and hair salons nearby. Clients want to see the treatment rooms, the team's roles and the hours. Those details are what makes them tap to call.
- Ads that stall on policy review. Google and Meta restrict ads for prescription treatments and some health claims. Campaigns written without that in mind get limited or disapproved, and the budget sits idle. Ad copy has to be built around what the platforms allow.
WHAT THE SETUP LOOKS LIKE
The website
A med spa site has to feel calm and trustworthy on a phone screen. We lead with the treatments you actually offer, who performs or supervises them as the owner describes, your location and hours, and a consultation button that stays visible. Every treatment page explains what happens at the first visit and invites questions, rather than promising an outcome.
We write the copy and you review every word before launch, which matters in this trade because your medical director or supervising practitioner may need to sign off. The site is built in 24 to 48 hours from kickoff once we have your logo, treatment list and any photos you hold the rights to. It loads fast, works with one thumb, and includes tap-to-call and a booking link.
The Google Business Profile
Your Google Business Profile is often the first thing a nearby client sees, sitting above the regular links for many local searches. We set the primary category that best matches the business, add supporting categories where they genuinely apply, and list each treatment as a service. Hours, parking notes and booking links go in so the profile answers basic questions before anyone calls.
Photos matter more here than in most trades: the entrance, reception and treatment rooms show the space is clean and professional. We avoid client photos unless you have written consent and your regulator allows them. Posts can announce new services or seasonal hours, and we reply to reviews without confirming that the reviewer is a client or discussing any treatment.
The ads
Google Ads search campaigns reach people typing a treatment name plus 'near me' or your neighborhood. We build them around consultation requests and calls, target the area your clients actually travel from, and add negative keywords to filter out job seekers, training courses and do-it-yourself searches. Conversion tracking shows which campaigns bring booked consultations.
Meta ads on Facebook and Instagram suit a visual business, but both Meta and Google restrict health-related ads, prescription product names and personal-attribute targeting. We write within those policies, avoid before-and-after imagery that the platforms or your board may not allow, and keep the offer to a consultation. Nobody can guarantee approval or results; the platforms review every ad and run the auction.
SEARCHES TO RANK FOR
- med spa near me
- medical spa [city]
- laser hair removal near me
- skin consultation [city]
- chemical peel near me
- microneedling in [city]
- facial treatments near me
- body contouring consultation [city]
- iv therapy near me
- med spa open saturday
- skin clinic [city]
- laser clinic near me
Use one main treatment per page and put the city or neighborhood in titles only where you actually serve it. Check with your medical director before naming any prescription product in a page title or ad.
WHERE WE WORK
GUIDES FOR THIS TRADE
FAQ
Can we show before-and-after photos?
That depends on your medical board or college, your state or provincial rules, and the platform. Many regulators restrict them or require consent and disclaimers. We only publish them once you have confirmed with your regulator what applies and you hold written patient consent.
Can we advertise injectables on Google or Meta?
Both platforms restrict ads that name prescription products, and rules vary by country. We usually advertise the consultation and the clinic rather than a product name. We review current platform policy before launch, but approval is always the platform's decision.
Will you write that our treatments are safe or effective?
No. We describe what you offer and what happens at a consultation, and we leave clinical and outcome claims out of the copy. Your medical director and your licensing body decide what may be said about treatments.
Can we use client reviews on the website?
Real reviews from Google can often be shown, but some regulators limit testimonials for health services. Please confirm with your regulator what applies. We never write, buy or incentivize reviews, and we do not filter out unhappy clients.
Do you need patient information to run ads?
No. We track calls, form submissions and bookings as events, not as patient records. Forms on the site ask only for contact details and a preferred time, and we do not upload patient lists to ad platforms.
BOOK A STRATEGY CALL
Book a free 15-minute strategy call and we will walk through your treatment list, your Business Profile and the ads you can run. No contracts, cancel anytime.