WEBSITES, LOCAL SEO AND ADS FOR REAL ESTATE AGENTS.
Buyers and sellers usually find the portals first, then look up the agent by name before they call. We build a site and profile that make you easy to check out and easy to reach, and ads that follow housing advertising rules.
WHERE THE LEADS LEAK
- A personal brand with no website. Many agents rely on a brokerage profile page and social media. When a referral searches your name, they find a thin page shared with dozens of colleagues. A site of your own gives them your areas, your approach and a direct way to reach you.
- Neighborhood knowledge that never gets written. You know which streets flood, which schools families ask about and where commuters want to live, but none of it is on your site. Pages about the neighborhoods you actually work give search engines and readers a reason to find you. We write them from your notes, without claims about values or future prices.
- Brokerage disclosure missing or buried. Real estate regulators commonly require the brokerage name and certain licence details on advertising, including websites and ads. Leaving them out can bring a complaint to your commission or council. We place them the way you and your broker confirm.
- Leads that wait until Monday. Buyers message on Saturday night after an open house and expect a reply. A contact form that lands in an inbox nobody checks means the lead goes to the next agent. We route form and call leads to your phone and track them.
- Ads rejected or limited under housing rules. Meta requires a special ad category for housing ads, which limits targeting by age, gender and postal code. Campaigns built the usual way get restricted or rejected. We set them up within those rules from the start.
WHAT THE SETUP LOOKS LIKE
The website
An agent's site does two jobs: it proves you are real and local, and it gives buyers and sellers an easy next step. We put your name, brokerage, areas served and contact options above the fold, then add a page for each neighborhood or town you work in, a page for sellers and a page for buyers. Listings can link to your brokerage or listing feed if your broker provides one.
We write the copy from what you tell us and you review it before and after launch, so nothing states a market value, a sale time or a price you have not confirmed. The site is ready 24 to 48 hours after kickoff once we have your headshot, logo and brokerage details. It is fast on phones, with tap-to-call, text and a short contact form that asks only what you need.
The Google Business Profile
Agents can often have a Business Profile, but Google's guidelines are strict: the address must be a place where you actually meet clients during stated hours, or you set it up as a service-area business with the address hidden. We check eligibility first and never set a profile at a virtual office. The category, the towns you serve and a description written in plain language help you show up when people search an agent in their area.
Photos of you, your office if you have one, and the neighborhoods you cover make the profile feel personal. We ask real past clients for honest reviews, never paid or filtered ones, and reply to each one professionally without sharing transaction details. Posts can announce open houses or market updates you write, kept free of any promise about price.
The ads
Google Ads search campaigns work for high-intent searches such as 'real estate agent near me' or 'sell my house' plus a town name. Google also treats housing as a sensitive category in the US and Canada, which limits some targeting, so we build around keywords and broad location targeting rather than personal traits. Local Services Ads exist for real estate agents in some markets, and we can set them up where available.
Meta ads reach people scrolling in your area, but under the housing special ad category you cannot target by age, gender or narrow postal codes. We write ads that follow fair housing rules, avoid language that suggests a preferred type of buyer or tenant, and lead to a simple form or a call. No one can guarantee leads or sales; the platforms run the auction and the market does the rest.
SEARCHES TO RANK FOR
- real estate agent near me
- realtor [city]
- sell my house [city]
- home value estimate [city]
- buyer's agent near me
- listing agent in [city]
- first time home buyer agent [city]
- condo realtor near me
- real estate agent for relocation [city]
- best neighborhoods in [city] for families
- open houses near me
- luxury home agent [city]
Build pages around the towns and neighborhoods you actually serve, one per page, and keep them factual. If you use a title like realtor, check that you are entitled to it under your association's rules.
WHERE WE WORK
GUIDES FOR THIS TRADE
FAQ
What has to appear on our ads and website?
Most real estate regulators require the brokerage name and some licence details on advertising, and some add rules about team names. Your commission, council or provincial regulator sets the exact requirements, so confirm with them and your broker. We place the wording you give us on every page and ad.
Can we say we are the top agent in town?
Only if it is true, verifiable and allowed by your regulator, and most rules frown on unprovable superlatives. We avoid rankings, sales volumes and records unless your broker confirms them in writing. Plain descriptions of your areas and experience work better anyway.
Why are our Facebook ads limited?
Meta requires housing ads to run in a special ad category that restricts targeting by age, gender and small areas. The same fair housing principles apply to the ad copy. We build campaigns inside those rules so they run without repeated rejections.
Can we text or email past clients and leads?
Yes, with the right consent. In Canada, CASL covers commercial email and texts, and in the US the TCPA covers calls and texts. Check with your regulator or counsel on what consent you hold, and we set up forms that record it.
Can we have a Google Business Profile if we work from home?
Often yes, as a service-area business with your home address hidden and the towns you serve listed. You cannot list a virtual office or a brokerage address where you do not work. We check your situation against Google's guidelines before creating anything.
BOOK A STRATEGY CALL
Book a free 15-minute strategy call and we will look at your name search, your Business Profile and the ads that fit your market, all month to month with no contract.